Hair’s To You, Alli Webb


I’ve always been obsessed with innovative ideas and entrepreneurial spirt. Along the way, I learned that many entrepreneurs are successful after finding a solution within their current industry. Alli Webb of Drybar is a perfect example of this. Starting out as stylist and stay-at-home mom, she has made a multimillion-dollar business out of just blowouts. Here is why she is the ultimate girl boss:

She found her niche:
Alli discovered a need women had for simply having their hair styled (and not cut).  She decided to own this and made them affordable and accessible for everyone.

It started as a family affair: She leaned on her marketing expert brother to start the business and used her ad executive husband to develop the creative assets. She was also able to acknowledge when the business grew too big for her and hired a CEO to run the company.

She expanded wisely: Alli recognized the room for expansion beyond the salons. Since opening, Drybar now has its own line of tools, liquid products, and even a book!



What’s In My Bag: Casey’s Winter Essentials


My bag is all about practical necessities, especially during the colder months. In addition to an extensive selection of lip balms, warm gloves and cozy hat, these are the items I can’t leave home without.

Ouai Dry Shampoo Foam
I’m a huge fan of Jen Atkin and her brand, Ouai Haircare, is one of the most represented lines in my (overstocked) beauty collection. When they announced their new Dry Shampoo Foam, I immediately opened my Sephora app and placed an order. Two days later, I was in love. I’ve tried a range of dry shampoos over the years and this one beats them all; it not only erases oil and product build-up, but adds INSANE volume. I’m patiently waiting for the travel size version but until then, this has a permanent place in my purse for hat hair touch-ups.

NARS Velvet Lip Glide in Bound
This is the perfect product for anyone with dry lips who prefers matte finishes over a standard gloss. These are hydrating, longwearing and dry super-fast — the ideal combo! I love this neutral shade for both day and night.

Rose Quartz Corkcicle Canteen
Major alert: Hydration is essential. This stainless steel canteen keeps my water ice cold, whether I’m out running errands or posted up at my desk. Plus, it’s the perfect shade of blush pink.

Aveda Rosemary Mint Composition Oil
I can’t get enough of this calming oil! Dab a bit on your neck, wrists or temples for a quick fix when that midday headache hits.

Vital Proteins Collagen Peptides
My testy skin has gone from “oh, no…” to “yes, glow!” since I started adding 1-2 scoops of this into my morning smoothie. This powder offers a boost of collagen, which helps keep skin, hair and nails healthy — pretty great, right? I’m officially hooked and always make sure to carry extras for my coffee at the office. If I’m not a big enough celeb fan for you, Jennifer Aniston swears by it, too.

What are your winter must-haves?


Style Crush: Leandra Medine of “Man Repeller”


There is nothing I admire more than someone who exudes complete confidence through their personal style. In my eyes, the Man Repeller herself, Leandra Medine represents this like no other fashionista in the game. She has this magic ability to take individual pieces and find a million different ways to wear them. That is the genius of the Man Repeller, and these are just a few of my favorite Leandra moments.


Denim on denim, a floor length trench coat and casual sneakers. Only Leandra can make this chic enough for Fashion Week.


I am officially wearing a moto jacket over my wedding dress. Done and done.


I can always get behind a good beanie moment. Also, the bright accessories perfectly enhance this casual look taking it to the next level.


Why not pair a silk maxi with your favorite flannel? She proves that you can make ANYTHING appropriate for everyday wear, even the black-tie dress you bought for your cousin’s wedding that is sitting in the back of your closet right now.


I leave you with one of my all-time favorites – Distressed and re-dressed denim with an oversized sweater and a gold, monogrammed chain, just because.



In My Bag: Katelyn’s Diaper Bag



My handbag du jour these days? A diaper bag … and a backpack, no less. Motherhood has changed me in countless ways, and in some respects, it’s hard not to think that my daughter has completely taken over my life (and my belongings). That said, I try to intersperse glimpses of myself amid the chaos that is her day-to-day necessities. Here is a VERY small sampling of what’s overflowing out of my diaper bag.

Fawn Design diaper bag
After seeing various bloggers sport this on my Instagram feed, I decided to go for it. It’s hands-down the chicest diaper bag I have found, and while I wish it was a little larger, the added cool factor the design has makes up for it.

Babyganics Hand Sanitizer
OK, hear me out: Even if you’re not a mom, you need this. Pre-baby, I used to carry around a hand sanitizer I likely picked up from a 7-11 that reeked so potently of alcohol that I’m not sure how I ever used it. This Babyganics version is foamy (no awful sticky feeling) and free of alcohol (no terrible smell). Its extra gentle, plant-based formula won’t dry out your hands. The best!

Chocolate Chip Cookie Dough Larabar
I’m a serial snacker, and if I’ve got my daughter with me, it’s a toss-up as to whether or not I’ve personally had a solid meal in the last three hours. Larabars became a pantry staple while I was avoiding dairy and soy (they’re vegan and soy-free!), and now I can’t quit ‘em.

MAC lipstick in “Diva
I typically have about 10 lipsticks on me in my *normal* purse. Since the baby bag requires consolidation, I toss in one shade for an instant facelift when I’m on mom duty. Currently in rotation? A brooding Bordeaux from MAC.

Lamaze plush moose toy
My daughter loves a moose that we’ve named Matilda. This prized possession is saved for outings or car rides, and if I’m honest, is often snapped to a ring on the outside of my bag. #momlife

Baby Aquaphor
I’m an Aquaphor junkie, so it’s not surprise my daughter is being raised to live that life. From a diaper cream to dry skin and scrapes, we use this for any skin situation she has. Plus, mama can put it to her 1,000 uses, too!

Baby Gap love stripe pleat dress
An outfit change is just as essential as diapers. (For inquiring minds: My diaper bag is usually stuffed with Honest or Pampers Swaddlers.) This is sitting in my shopping cart, and I can’t wait to see C rock it.


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