Archive of ‘Industry’ category

5 Ways to Beat the Midday Slump

The dreaded 3 p.m. lull… I’m all too familiar. Late night events and early morning TV segments come with the territory when working in public relations so I’ve definitely fallen victim to the midday slump on more than one occasion. That said, I’ve discovered some tricks that help me perk my energy back up to power through the day, without reaching for the caffeine.

Image via: @SarahShermanSamuel

Get Moving
Leaving the confines of your workspace can provide some great mental clarity and make you more creative and productive in the afternoon, so weather permitting, I love to move my internal touch-bases to outdoor walking meetings.

Create an Awesome Afternoon Playlist
An awesome playlist can be the best mini escape from the office. Listen to a couple of your favorite tunes for a few minutes and then come back to work feeling refreshed and ready to take on the next task.

DJ Khaled would vouch, hydration is key! An ice cold glass of water has proven to be just the shock my brain needs to perk up quick.

Grab a Healthy Snack
Hit up the office snack reserves for a little pick-me-up. A granola bar or a bowl of fruit are an easy, healthy choice.

Two words: Puppy pictures
Need I say more? I’ve never met a puppy GIF I didn’t love.


Tell us your favorite tip for beating the midday slump.

iPhone Apps Every PR Girl Should Download

A PR pro is connected, organized and most importantly, informed. These are the iPhone apps I swear by to keep me on top of what’s new and what’s next.

Evernote: If you are a big list person like I am, Evernote is for you. You can put all your notes, voice recordings, text messages, photos and more into one place. You can also sync it to multiple devices so you can access all the notes you write on your computer on the go via your phone.

MailOnline: The Daily Mail is the best outlet to stay up to date on the latest celebrity news and Hollywood happenings. They always have the best coverage of award shows and events which is great for trend pitching for any fashion or beauty clients.

Twitter: Here’s a tip I always lend to those just starting out in public relations field: Creating a professional Twitter account is a must! The app is a great vehicle to monitor the news and follow and interact with key reporters and outlets to see what topics they are covering or interested in. It is also a helpful tip to use Twitter as a portfolio to tweet and retweet media coverage you secured for your clients! And if you are ever having a rough day, you can lighten things up by scrolling through some of Chrissy Teigen’s latest hilarious antics.

Google News/Google Alerts: It’s important to always be the first to know when an article runs mentioning your client, especially when a reporter does not give you a specific published date for an article. Google alerts are the best way to catch news. I always set google alerts for my clients, their competitors, and other key industry words I want to track.

Instagram: A big part of our scope of work as PR pros is connecting our clients with influential bloggers to partner with on campaigns and collaborations. Bloggers are a huge asset when it comes to building brand recognition and social buzz and the best place to find influencers that fit with your client’s offering is Instagram.

theSkimm: Many people know about The Daily Skimm, the free daily newsletter delivered to your inbox each AM, but theSkimm app is their newest venture that I can’t get enough of. Each weekday, you get the news you need to know to start your day with witty and engaging copy that makes the news simple and easy to digest. It also provides audio versions so you can listen to it while getting ready or on your morning commute. It has calendar integration and updates your Apple calendar to make sure you never miss important events in politics, sports or entertainment.

What apps do you find handy?


We’ve got all of our fingers on the pulse here at Skirt, so each week we’re rounding up a few of the news stories we can’t stop chatting about.

Lacoste is ditching its iconic alligator logo to save 10 endangered species:
“The campaign marks the start of a three-year partnership between the brand and the International Union for Conservation of Nature, and sales of the shirts will go toward the organization’s efforts to protect endangered species.”

Oscar fashion gold:
With the Academy Awards set to take place this Sunday, we’re taking a look back at red carpet favorites throughout the years.

Spotify wants you to invest in more than just the curation of your playlists:
“The streaming music company filed paperwork on Wednesday for a $1 billion initial public offering. The company expects to trade on the New York Stock Exchange under the ticker ‘SPOT.'”

Front row at Paris Fashion Week:
The industry’s most fashionable did not disappoint with their front row looks.

3 Killer Career Tips – Expert Advice from SIMPLY NYC

SIMPLY NYC is an inspiring conference jam-packed with industry expert panels and breakout sessions presented by the women and men breaking ground in the fashion, beauty, blogging and tech world. Although this conference was filled with tons of amazing inspo, we’re sharing our top three tips for young professionals hustling to make their mark on the industry.

Photo courtesy of @MrsRodial

“Always look your best and celebrate wins as much as the losses.” – Maria Hatzistefanis, founder and CEO, Rodial

Photo courtesy of @nastialiukin

“Never quit after a bad day. Ask yourself if you want to quit on a good day and if your heart is still in it.” – Nastia Liukin, Olympian and Grander Sports Founder

Photo courtesy of @becaalexander

“Get your sh*t done on time and work harder than the person next to you.” – Beca Alexander, Founder & President of Socialyte

BONUS TIP! From our favorite meme-queen:

“Look what your competition is doing… And do it better.” – Claudia Oshry, Girl With No Job

Share your killer career tips in the comment section!


We’ve got all of our fingers on the pulse here at Skirt, so each week we’re rounding up a few of the news stories we can’t stop chatting about.

Coach is prepped for a rebrand at the end of the month:
“Coach Inc. is changing its name to Tapestry to better incorporate all of the brands it owns, which includes Kate Spade and Stuart Weitzman.”

Is Nordstrom Local the future for brick & mortar retailers?
“Nordstrom has officially opened its first store without inventory, testing a new format for the department store chain called Nordstrom Local.”

Your favorite millennial-driven skincare line is breaking into the perfume biz:
“Glossier recently launched a body wash and lotion, hit the three-year mark, and began business in the UK. The beloved beauty brand isn’t slowing down, though, and will now set its sight on turning the fragrance industry on it’s head.”

Delta is making a serious case for booking that holiday trip:
“Delta is now serving complimentary Prosecco to all passengers on international flights.”

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