Archive of ‘Industry’ category


We have an excellent internship program here at Skirt PR! The program is specifically designed to introduce current students to the business of public relations and social media, specifically in the areas of fashion, beauty and lifestyle. The internship helps students get firsthand experience with media relations, public relations strategies, brand awareness, public relations events, product placement, social media strategy, social media platforms and social media consulting.

Internships are crucial for people looking to get into the PR, social media and communication field after school. Having internship experience really puts you ahead of the other candidates when interviewing for a job after college.

Preparing for an interview is key. Not only should you practice answering the questions the person might ask you but it’s also important to identify the questions you plan to ask them.

Here are a few that I look for when interviewing potential interns for Skirt PR:

1. What does a typical day in this role look like?
2. When thinking back to people in this role previously, what differentiated the good ones from the great ones?
3. What are your favorite parts about working at Skirt?
4. What are the biggest challenges?
5. What is the most important skill or trait of someone in this role?
6. What do you wish you knew when you were in my shoes that you know now?

My biggest tip is to be yourself and be confident because personality and confidence go along way!

Good luck!

Best Photo Editing Apps

In our line of business, content is key. Consumers are turning to a brand’s social channels long before checking out their website to learn about their biz, so being able to grab their attention with eye-catching visuals is more important than ever. Gone are the days when low res pics could get the job done on Instagram. With users being flooded with images of stunning travel destinations and perfectly curated flat lays, consumers are becoming accustomed to seeing beautiful visuals on the daily. What does this mean for brands? They’re having to add words like “contrast” and “saturation” to their vocabulary. Photo editing use to be a tedious skill left to professionals, but thanks to Apple and Instagram, anyone is capable of nailing the perfect IG photo. Here are some of our favorite apps to help up your Insta game.

Image via: @michellephan

A Color Story
A product of the creative forces of nature behind A Beautiful Mess, there is a reason why A Color Story was named ‘Best New App’ by Apple and has a 4.9 out of 5-star rating! This app not only allows you to edit your photos, but you can alter videos as well. Plus, a substantial portion of the application is free. Grid lines, lighting curves, crafted filters and preview settings, this photo editing app has it all.

This app features photo and video editing qualities, but also acts as a standalone platform to share your work and engage with other creatives. A popular app for IG users, Gen Y, and both professional and amateur photographers, VSCO is touted as being the app for creators, by creators. VSCO lovers gravitate towards the app because of the extensive filters it offers, allowing you to create a curated and cohesive Instagram feed.

If you’re going to spring for paid application, this is a fantastic option. It features advanced tools like, curves, hue selection, saturation, clarification and plenty of editing nuances to perfect your photos.

What apps do you rely on to edit photos prior to posting?

Online Tools to Make Your Life Easier (and More Organized!)

Image via:

Do you feel like everyone these days is pushing you to watch their favorite show, buy their favorite brands, and even use their ways to stay organized? Don’t panic! Everyone is different, from the different Netflix favorites to different work styles, there isn’t a right or wrong! Work techniques are as unique as personalities and it’s best to find out what works personally for you, not your neighbor.

The working world is ever changing and simple to do lists won’t cut it anymore. Here are five ways to stay organized, productive and focused so you can keep your hustle on at work!

The app for the multi-tasking woman who needs more than the basic to-do list! While a simple pad and paper might work for grocery store trips, it’s not necessarily the most efficient way to plan out your work week. Writing out your deliverables is null without including how long the project will take and when it is due. FocusList divides your tasks out by time and encourages you to follow the “Pomodoro Techniques” by working in 25-minute sessions with mini breaks in between. This strategy allows you to be more productive and keeps your mind fresh!

Do you spend hours on Pinterest perusing inspiration? Then you’ll love Trello! Trello is a collaboration tool that organizes all of your projects and tasks into visually appealing, easy-to-use boards. Similar to creating Pinterest boards, Trello has category “boards” and gives you the ability to task team members assignments, known as “cards”, and use collaboration chats for sharing ideas. Automatic notifications ensure the whole team is always kept in the loop on the status of a project.

The best way to keep in communication with your team! Slack is the modern solution AIM messenger and file-sharing (without your embarrassing screen name from the early 2000’s). Slack is great for team members communicating in different locations and sharing multiple files throughout the work week. This app allows you to create a new group with different team members for each project you are working on. Great for working on the go and keeping your team in the loop.

Want more work advice? DM us on Instagram and share what topics you’d like us to blog about!


We’ve got all of our fingers on the pulse here at Skirt, so each week we’re rounding up a few of the news stories we can’t stop chatting about.

Instagram moves to improve your feed:
Could you finally start seeing posts in chronological order again on the ‘Gram? We covered the company’s announcement on the blog earlier this week.

LinkedIn users have spoken, these are the top 50 companies in the U.S.:
“From Starbucks to Spotify, the 2018 LinkedIn Top Companies represent the companies where professionals most want to work across the U.S. — based on the actions of LinkedIn’s more than 546 million professionals (over 146 million in the U.S. alone).”

Legendary photographer Bill Cunningham left behind a memoir:
“The beloved fashion and society photographer Bill Cunningham, who worked for The New York Times for nearly 40 years, left behind an enormous archive valued at $1 million. He also, his family discovered with some surprise upon his death in 2016, left a written memoir.”

Starbucks is spearheading the pay equality movement:
“In a significant milestone for American companies, Starbucks announced Wednesday it has achieved complete gender and racial equity for employees performing similar work in the country.”

Instagram Updates

Instagram is finally giving the people what they asked for! Our favorite social network announced today that your feed is going to back to chronological order – sort of. Check out the statement from the company detailing their efforts to show you more timely posts.

Photo via: Geri Hirsch

“Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely.

We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather than it happening automatically. Tap the button and you’ll be taken to new posts at the top of feed — don’t tap, and you’ll stay where you are. We hope this makes browsing Instagram much more enjoyable.

Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.

Over the next few months, we’ll be sharing more about improvements we’re making to feed. Our goal is to be the best place to share and connect with the people and interests that matter most to you.”

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