![](https://skirtpr.com/home/wp-content/uploads/2018/11/barbie-margot-robbie.gif)
The Summary
Skirt PR reveled in the opportunity to represent Truly Beauty on an earned media campaign for the brand specifically focusing on the Barbie X Truly Collaboration.
The Strategy
Skirt PR delivered a ‘surprise & delight,’ over-the-top, custom mailer that included personalized Barbie dolls for each reporter. We also executed a media campaign to launch the collaboration with timely pitches and exclusive placements.
![](https://skirtpr.com/home/wp-content/uploads/2018/11/Rolling-Stone-Barbie-791x1024.jpg)
![](https://skirtpr.com/home/wp-content/uploads/2018/11/People-Barbie.jpg)
![](https://skirtpr.com/home/wp-content/uploads/2018/11/Hollywood-Reporter-Barbie.jpg)
Bragging Rights
Within a two-month timeframe, the Skirt team broke through a crowded category with over 45 top-tier national placements and over 806M earned media impressions. With a calculated publicity value of $6.7M and a CPM of $.003, the campaign was a huge success!