The Summary
Skirt PR reveled in the opportunity to represent Truly Beauty on an earned media campaign for the brand specifically focusing on the Barbie X Truly Collaboration.
The Strategy
Skirt PR delivered a ‘surprise & delight,’ over-the-top, custom mailer that included personalized Barbie dolls for each reporter. We also executed a media campaign to launch the collaboration with timely pitches and exclusive placements.
Bragging Rights
Within a two-month timeframe, the Skirt team broke through a crowded category with over 45 top-tier national placements and over 806M earned media impressions. With a calculated publicity value of $6.7M and a CPM of $.003, the campaign was a huge success!