The Summary

The Skirt PR team was tasked with promoting the re-branding of Plackers. We developed a refreshed social presence, executed a top-tier media campaign and enlisted the help of content creators and influencer partners across the country to spread the word that “Flossing Freely” is now a thing.

The Strategy

Executing a content creation strategy that supported the rebranded look and feel of Plackers allowed our agency to develop imagery and video that would run across all channels. Additionally, we aligned with target-right partners to amplify our message and garner awareness. We were also able to strategically partner with Rooftop Cinema Club to sponsor a “Date Night at the Movies with Plackers” over the summer. Everything culminated with a brand-hosted a premiere party for the new WONKA film. Skirt managed all production for the event, as well as invited media and influencers to attend (and indulge in as much sticky candy and popcorn as they pleased…knowing Plackers was at every seat in the theater).

Bragging Rights

To date, we’ve earned over 39M social impressions (with a “man on the street” segment amounting to over 823K views), hosted over 500 attendees at events across the country and elevated the brand’s presence and awareness across all channels.