The Summary

Skirt PR was engaged to launch a new flavor, LimonCello, from LaCroix, to media and influencers in Chicago. The introduction for the new flavor came as a bright spot during the COVID pandemic.

The Strategy

Skirt PR delivered a ‘surprise & delight’ mailer that dropped in Chicago in April 2020 to over 100 local social influencers to brighten their day with a flavor that transports them to a warm, happy place. Skirt PR also executed a media campaign to launch the new flavor and deliver media drops in a safe and sensitive manner obeying by COVID restrictions and protocols.


Bragging Rights

The two-month campaign earned over 8.9 million influencer impressions and 581K media impressions.