The Summary



Skirt PR assisted Kendra Scott generate buzz throughout Chicagoland by developing exciting in-store events, executing a local “surprise & delight” campaign and filling the stores with a mix of new customers and influencers.

 

The Strategy



Skirt managed all aspects of the Kendra Scott event plan from concept creation, production, generating awareness, execution and consumer engagement.

Bragging Rights



Skirt planned, produced and executed 6 events within a 4-month timeframe at 3 different Kendra Scott store locations. We secured over 109M earned media impressions, as well as over 700,000 influencer impressions.

Most importantly, Skirt strategically connected the brand to bring their charitable mission to life with local partners to receive an array of “surprise & delight” contributions. This included: local teachers receiving a day of pampering, empowering young women in the community through the “Doing It Differently” panel, gifting nurses at Lurie Children’s Hospital and presenting special jewelry pieces to local breast cancer survivors.