The Summary



Skirt worked with local Chicago influencers and media to create buzz and drive awareness around the launch of Sweetgreen’s new Ripple Fries.

 

The Strategy



For influencers, the approach was twofold: first, we invited local Chicago creators to sample the Ripple Fries and share organic IGC; then, we kept the momentum going through partnerships with paid local influencers to further amplify the campaign.

For media, we secured coverage across local digital, broadcast, and radio outlets to build awareness around the Sweetgreen Ripple Fries launch.

Bragging Rights



Throughout the two-month partnership we garnered more than 2.9 M total influencer impressions, more than 23 M total media impressions (with top hits on ABC7 and Axios Chicago) and over $221,000 in calculated publicity value.