The Summary

Skirt PR helped HideSeek generate buzz throughout Chicagoland by developing exciting launch events, executing local “surprise & delight” activations, managing local media outreach and filling the experience with a mix of new customers and influencers.


The Strategy

Skirt coordinated all media opportunities and secured pre-launch exclusive placements with top-tier local press outlets. Skirt also worked with local Chicago influencers to drive awareness to the opening of the experience and executed a viral ticket-hiding campaign to garner excitement for the launch.

Bragging Rights

Throughout the preview day event and opening weekend, Skirt garnered more than 27 Million influencer impressions and more than 40 Million media impressions including top hits with influencers like Matthew Sieverin and local outlets like the Chicago Tribune, TimeOut Chicago and WGN-TV!