The Summary



Skirt PR was thrilled to lead the TikTok launch of Halo Top and oversee the brand’s organic social media strategy.

The Strategy



Through social media and influencer engagement, Skirt’s goal was to launch the Halo Top brand on TikTok and grow the following and recognition. Skirt PR was able to create 106 unique pieces of content to consistently share on the Halo Top TikTok and help guide overall strategy and advertising efforts. During our relationship with the brand, the Halo Top TikTok had an average engagement rate of 3.4% thanks to community management efforts and captivating content.

 

Bragging Rights



While Skirt managed the Halo Top channel, the followers increased organically by 1,022%, reaching just over 19,000 followers