The Summary
Skirt PR helped FROMM International transition from a leading marketer of beauty essentials in the professional beauty industry to a buzz worthy brand among consumers for over three years.
The Strategy
Skirt managed all aspects of the FROMM PR initiative from traditional consumer and trade media coverage, both organic and partnered influencer outreach and oversaw all social media channels.
Skirt also assisted in the launch of several new products from the brand’s various lines and prioritized retailer support to expand FROMM’s portfolio in top stores.
Bragging Rights
Throughout their engagement, Skirt PR was able to leverage over 100 print placements in both national consumer and trade publications and TV media coverage with a combined advertising savings of more than $2,490,830.
Their influencer program garnered three successful blogger campaigns and over 100 blog posts and their social media outreach won FROMM an 8,432% increase in Facebook fans and a dramatic increase in Instagram engagement with their #10ExtraMinutes and #GlossBoss campaigns.