The Strategy

Through social media and influencer engagement, Skirt’s goal was to launch the Halo Top brand on TikTok and grow the following and recognition. Skirt PR was able to create 106 unique pieces of content to consistently share on the Halo Top TikTok and help guide overall strategy and advertising efforts. During our relationship with the brand, the Halo Top TikTok had an average engagement rate of 3.4% thanks to community management efforts and captivating content.