The Summary

Skirt PR worked with Forever Companies on earned media outreach within a national landscape.

The Strategy

Throughout the partnership, Skirt secured high-level, visible, earned media placements, coordinated a specialty holiday mailer and brought attention to the brand’s mission.

Bragging Rights

Skirt PR produced 552 million media impressions (over the course of 6 months during the pandemic) in top-tier publications like Refinery 29, WhoWhatWear, Brides, The Zoe Report and Popsugar, as well as being featured on the cover of The Knot worn by Heather McMahan.