The Summary
Skirt PR brought Fels-Naptha to life on Instagram and TikTok, launching the brand with a bold creative direction and strategic influencer partnerships tailored to its core audience. To set the brand apart on social, we leaned into its heritage while introducing a modern, art-pop aesthetic that reimagined everyday stains in unexpected ways. We also activated TikTok Shop, unlocking a new sales channel and capitalizing on the product’s viral momentum.
The Strategy
Skirt continues to work with the brand on all aspects of social media management, influencer partnerships and earned media campaigns.
Bragging Rights
To date, Skirt has driven over 20K new followers across the brand’s social channels, produced a viral video with more than 1 million views, and consistently elevated brand visibility through media, influencer partnerships, and social engagement.