Skirt PR

The Summary



Skirt PR created a curated list of micro influencers from 11 markets across the US to “Give Cooking the Finger” after months of quarantine and failed attempts cooking at home.

The Strategy



Skirt PR created a curated list of micro influencers from 11 markets across the US to introduce them to the brand and bring awareness to the campaign.

Bragging Rights



For the month-long campaign, Skirt PR’s influencer campaign secured over 3.2 million impressions from just organic, unpaid partnerships.