The Summary
For the second straight year, Skirt PR partnered with Daily Harvest to create meaningful influencer partnerships for DH social campaigns. From sourcing creators for a national out-of-home “You Made It” advertising campaign, to “Believe in Fruits + Veggies” digital content and even a post-COVID “Act Natural” campaign, Skirt curated relationships with on-brand, target-right influencers on Instagram and TikTok.
The Strategy
Skirt constantly looks for influencer partners who are highly visible, have great engagement and work with budget to create on-brand content for Daily Harvest and manage the entire process of sourcing (from selection, to negotiation, to production to execution).
Bragging Rights
To date, our campaigns with the Daily Harvest brand have generated over 555 Million impressions for the brand (and eye-catching, fun content!)