The Summary

Skirt PR is the Agency of Record for heritage brand Clearasil, managing their Instagram channel and driving awareness through influencer partnerships. Skirt serves as a collaborative partner connecting the brand with a new generation.

Skirt was chosen to help relaunch the brand to influencers and tastemakers, as well as develop a fresh online personality through their Instagram account – managing everything from strategy, to content creation, community management and education about the new brand purpose.

The Strategy

Skirt PR facilitated three content shoots, garnering a new look for the brand and defined their social voice with a clear and cohesive mission. Additionally, Skirt created the campaign theme of “Real Faces, Real Stories, Real Solutions” incorporating real teens in the campaign.

Skirt has also connected the brand through meaningful and organic partnerships with hundreds of teens across the U.S.

Bragging Rights

Skirt PR continues to watch the numbers and engagement grow! We have increased Instagram engagement by over 800%, built a completely organic brand community and produced over 32M influencer impressions for the brand.