The Summary

Skirt PR had the pleasure of working with sister-owned Austin Cocktails to manage their social media platforms, create all forms of content, administer the digital ad spend and develop a grassroots influencer campaign in select regions across the U.S.

The Strategy

The Skirt team developed a content strategy that brought the brand personality to life and produced content shoots to create engaging imagery. We also handled community management for the brand which resulted in meaningful interactions with their followers.

In addition, Skirt PR carefully selected influencers in distinct markets to support Austin Cocktails’ largest retailers to partner on both a paid and organic basis.

Bragging Rights

With eye-catching photos and creative copy, the Skirt team helped grow the social footprint 13% and had a 30% posting rate on our organic seeding efforts.

Many of the posts turned into amazing UGC for the brand’s social channels.