The Summary
Skirt PR represented Steripod for the second year and was able to build upon a great foundation by expanding influencer relations, earned media, an on-campus college ambassador program and launching a brand page on TikTok.
The Strategy
Throughout the partnership, Skirt secured high-level, visible, earned media placements, coordinated partnerships with target-right influencers, developed on-brand content for all social channels and executed a college ambassador program as well as a large social-driven giveaway.
Bragging Rights
Skirt PR generated over $7.5M in calculated publicity value in earned media placements; secured a 32% total Purchase Intent Rate on our influencer campaigns and saw an 833% increase in social impressions.