The modern eyewear brand charged Skirt PR with creating the “ultimate summer outdoor event in Chicago.”
Warby Parker Bocce Social
Skirt PR transformed an empty parking lot into an outdoor bocce arena and hosted more than 500 guest throughout the afternoon.
Guest tried on glasses in a pop-up shop that we created!
Skirt PR coordinated all logistics, from permits to securing a notable DJ and live band!
Skirt PR provided guests with an exclusive coupon code to purchase a pair of eyeglasses or sunwear to wear to the event. A creative way for guests to try out the brand before the Bocce Social, more than 40 orders were placed leading up to the event!
Jena Gambaccini, Blogger, ChiCity Fashion
Kelli Zink, CelebTV host
More than 1,433,000 media impressions resulted from the Warby Parker Bocce Social.
95 guests attended the VIP first hour of the Bocce Social, sharing their experience on social media.