When Rent the Runway was ready to open its first brick-and-mortar store in Chicago, the fashion technology brand that provides women with an endless closet selected Skirt PR to coordinate the event and launch press.
The opening event generated 164 Instagram posts in just two hours.
More than 175 local tastemakers attended the Rent the Runway Chicago launch!
As a result of Skirt PR’s successful opening event, launch campaign, and opening press coverage, the store saw a 183% increase in appointments and 130% increase in walk-ins.
Monday, April 27 – 12 appointments, 125 walk-ins
Sunday, April 28 – 14 appointments, 34 walk-ins
Wednesday, April 29 – 13 appointments, 378 walk-ins, event
Thursday, April 30 – 19 appointments, 175 walk-ins
Friday, May 1 – 32 appointments, 241 walk-ins
Saturday, May 2 – 34 appointments, 289 walk-ins
The Real Runway
Skirt PR coordinated a noteworthy campaign with the Rent the Runway team called The Real Runway. We engaged a group of strong entrepreneurial women in Chicago to promote the opening of the local store.
Skirt PR canvassed the community for top options, coordinated outreach to select individuals, and helped to manage partnerships with nine of the women selected.
Has a circulation of 1.6 million readers!
The Chicago store opening earned more than 91,534,870 total media impressions as of May 1, 2015.