Beauty discovery platform Birchbox has repeatedly returned to Skirt PR for assistance with various fast-and-furious regional events and special projects, such as the five-market media tour outlined below.
During one summer, Skirt PR coordinated and executed a cross-country tour of 5 markets.
Skirt PR coordinated a men’s and women’s event from top to bottom. Many of the events had interactive elements like grooming, manicures, or a TV show screening!
More than 500 tastemakers attended the events.
By the Numbers
4 Television Segments
40+ Online Placements
15+ Media Appointments
75 Radio Drops