Skirt PR handled the Chicago and national publicity for The Barre Code, an empowering and results-driven fitness program and franchise engineered for a woman’s body.
We conceptualized strategic (and clever) street marketing with a “Barre Cart” in 2014, passing out 1,000 nutrition bars and class passes.
A year into our relationship, the client rebranded its name. We served as a true partner by developing all communications surrounding the switch.
Skirt PR coordinated this workout exclusively for Glamour!
In one year…
More than 864 million impressions with a media value of $775,000.
In 2014, more than 38,000 women worked out at the The Barre Code Chicago studios.