For the debut of Thompson Chicago, Commune Hotels + Resorts turned to Skirt PR to launch and maintain local (and subsequently national) PR for the Gold Coast hotel.
Soft Launch Events
In replacement of a typical, high-profile grand opening event, Skirt PR designed an opening celebration approach that encompassed a series of soft launch events.
Creative Spirits Program
Skirt PR strategized and executed a Creative Spirit ambassador program, introducing the hotel to an exclusive group of local trailblazers. We enlisted their supports as hosts for the soft launch events and as liaisons for media opportunities.
Azeeza Khan is the designer of Atelier AZZA.
As a result of this program, Skirt PR secured Thompson Chicago as the exclusive hotel for the MCA’s “David Bowie Is…” exhibit in Chicago.
Reached more than 800,000 readers
Skirt PR garnered more than 260 million earned local media impressions for the hotel, with an advertising equivalency of $890,000.