buttermilk babies, a line of kitschy, parent-approved swaddles, retained Skirt PR to launch and maintain its Instagram, Facebook, and Twitter accounts.
Social Growth + Press Support
Skirt PR grew all accounts by a total of 2,500% in six months.
Skirt PR leveraged press hits – including a feature on Today – by creating and sharing corresponding promotions.
Skirt Social created the #swaddleselfie hashtag, encouraging customers to share photos of blankets being used.
More than 100 photos have been uploaded to the campaign in eight months!
After a mailer to on-brand celebrities, several confirmed they were fans of the brand! A few even posted about buttermilk babies on their own social networks…
Naya Rivera, 1.5 million followers
Molly Sims, 125,555 followers
Haylie Duff, 704,375 followers – she posted twice!