5 Ways to Beat the Midday Slump

The dreaded 3 p.m. lull… I’m all too familiar. Late night events and early morning TV segments come with the territory when working in public relations so I’ve definitely fallen victim to the midday slump on more than one occasion. That said, I’ve discovered some tricks that help me perk my energy back up to power through the day, without reaching for the caffeine.

Image via: @SarahShermanSamuel

Get Moving
Leaving the confines of your workspace can provide some great mental clarity and make you more creative and productive in the afternoon, so weather permitting, I love to move my internal touch-bases to outdoor walking meetings.

Create an Awesome Afternoon Playlist
An awesome playlist can be the best mini escape from the office. Listen to a couple of your favorite tunes for a few minutes and then come back to work feeling refreshed and ready to take on the next task.

DJ Khaled would vouch, hydration is key! An ice cold glass of water has proven to be just the shock my brain needs to perk up quick.

Grab a Healthy Snack
Hit up the office snack reserves for a little pick-me-up. A granola bar or a bowl of fruit are an easy, healthy choice.

Two words: Puppy pictures
Need I say more? I’ve never met a puppy GIF I didn’t love.


Tell us your favorite tip for beating the midday slump.

iPhone Apps Every PR Girl Should Download

A PR pro is connected, organized and most importantly, informed. These are the iPhone apps I swear by to keep me on top of what’s new and what’s next.

Evernote: If you are a big list person like I am, Evernote is for you. You can put all your notes, voice recordings, text messages, photos and more into one place. You can also sync it to multiple devices so you can access all the notes you write on your computer on the go via your phone.

MailOnline: The Daily Mail is the best outlet to stay up to date on the latest celebrity news and Hollywood happenings. They always have the best coverage of award shows and events which is great for trend pitching for any fashion or beauty clients.

Twitter: Here’s a tip I always lend to those just starting out in public relations field: Creating a professional Twitter account is a must! The app is a great vehicle to monitor the news and follow and interact with key reporters and outlets to see what topics they are covering or interested in. It is also a helpful tip to use Twitter as a portfolio to tweet and retweet media coverage you secured for your clients! And if you are ever having a rough day, you can lighten things up by scrolling through some of Chrissy Teigen’s latest hilarious antics.

Google News/Google Alerts: It’s important to always be the first to know when an article runs mentioning your client, especially when a reporter does not give you a specific published date for an article. Google alerts are the best way to catch news. I always set google alerts for my clients, their competitors, and other key industry words I want to track.

Instagram: A big part of our scope of work as PR pros is connecting our clients with influential bloggers to partner with on campaigns and collaborations. Bloggers are a huge asset when it comes to building brand recognition and social buzz and the best place to find influencers that fit with your client’s offering is Instagram.

theSkimm: Many people know about The Daily Skimm, the free daily newsletter delivered to your inbox each AM, but theSkimm app is their newest venture that I can’t get enough of. Each weekday, you get the news you need to know to start your day with witty and engaging copy that makes the news simple and easy to digest. It also provides audio versions so you can listen to it while getting ready or on your morning commute. It has calendar integration and updates your Apple calendar to make sure you never miss important events in politics, sports or entertainment.

What apps do you find handy?

SXSW Playlist

Artists, film folk, techies and musicians come together at SXSW this month to celebrate the junction of their industries, new discoveries and creativity. Basically, all the cool kids are headed to Austin! Check out our short, but sweet, playlist featuring our favorite headliners and new up-and-comers.

International Women’s Day

Photo via Smith House Photo

Today we celebrate the whistle-blowers, the mobilized and the challengers of bias. Today we celebrate women. Mothers, daughters, wives, sisters – pushing for change and demanding a seat at the table.

As a female-founded business, we speak our truth each day: That empowered women empower women. We push for progress with you because when we stand together, women become unstoppable. Happy International Women’s Day!


Emma’s Skirt Selects

“Where’d You Go, Bernadette?”
I’m currently reading this novel from Maria Semple and I absolutely love it. The story revolves around a formerly-successful architect who moves to Seattle with her husband and completely loses her mind and fails to coexist with overbearing PTA moms. What makes this book so great is that it is humorous fiction told entirely through emails and completely pokes fun at hover moms.

Sex and the City
I know this is a total cliché, but I just started re-watching all the episodes and I’m equally as obsessed with this NYC foursome now as I was years ago. Truth be told, I mostly love it for the fashion moments and I am convinced that Carrie Bradshaw is the only person on the planet who nailed 90’s fashion. I honestly would love to wear most of her outfits now.

Giovanna Battaglia is a contributing editor at W Magazine and the Senior Fashion Editor at Vogue Japan. I am completely obsessed with her and her playful style. Her look is as fun and unique as she is, and her sense of humor radiates through every single Instagram post. She is unapologetically her, which is admirable, especially considering that she works in the fashion industry. I genuinely feel myself get excited when she posts a new outfit.

Spring Pink
I have never been a big fan of the color pink but it seems like every shade of this girly hue is having a moment right now, especially in with street style stars like Aya and Amiaya.

Spring/Summer 2018 Chanel
I can’t remember a time I was ever not obsessing over Chanel, but particularly this bag from the Spring-Summer 2018 collection is everything to me. I mean I will let the bag speak for itself.

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