We have an excellent internship program here at Skirt PR! The program is specifically designed to introduce current students to the business of public relations and social media, specifically in the areas of fashion, beauty and lifestyle. The internship helps students get firsthand experience with media relations, public relations strategies, brand awareness, public relations events, product placement, social media strategy, social media platforms and social media consulting.
Internships are crucial for people looking to get into the PR, social media and communication field after school. Having internship experience really puts you ahead of the other candidates when interviewing for a job after college.
Preparing for an interview is key. Not only should you practice answering the questions the person might ask you but it’s also important to identify the questions you plan to ask them.
Here are a few that I look for when interviewing potential interns for Skirt PR:
1. What does a typical day in this role look like?
2. When thinking back to people in this role previously, what differentiated the good ones from the great ones?
3. What are your favorite parts about working at Skirt?
4. What are the biggest challenges?
5. What is the most important skill or trait of someone in this role?
6. What do you wish you knew when you were in my shoes that you know now?
My biggest tip is to be yourself and be confident because personality and confidence go along way!
This year’s Emmys kicked off with a star-studded musical number and between The Fonz taking home his first trophy, a marriage proposal for the books and Betty White bringing down the house, there was some fabulous red carpet fashions. Take a peek at our team’s votes for the best dressed ladies of the night.
Eleanor and Hick
I’m currently reading Eleanor and Hick. I’ve always been inspired by Eleanor Roosevelt and will devour anything related to her life.
We were featured in The Everygirl years back and I was honored to be included in their blog. Now that I’ve graduated to “mom status,” I’m loving the launch of this new site.
I’ve had a girl crush on Greta Gerwig since I saw her performance in 20th Century Women. I also loved Lady Bird and was so excited that she received so much critical acclaim for that film. I’m excited to see where her career goes and think she’s a great role model for the next generation.
I recently purchased some photography by the artist, Joel Ross, because I love the way he juxtaposes landscapes with messaging. I find his work intriguing and installations stimulating.
It’s funny, but I’m still very attracted to anything “Skirt-y” and the color combination of pink and red (must be why I chose those as our two branded colors).
In our line of business, content is key. Consumers are turning to a brand’s social channels long before checking out their website to learn about their biz, so being able to grab their attention with eye-catching visuals is more important than ever. Gone are the days when low res pics could get the job done on Instagram. With users being flooded with images of stunning travel destinations and perfectly curated flat lays, consumers are becoming accustomed to seeing beautiful visuals on the daily. What does this mean for brands? They’re having to add words like “contrast” and “saturation” to their vocabulary. Photo editing use to be a tedious skill left to professionals, but thanks to Apple and Instagram, anyone is capable of nailing the perfect IG photo. Here are some of our favorite apps to help up your Insta game.
Image via: @michellephan
A Color Story
A product of the creative forces of nature behind A Beautiful Mess, there is a reason why A Color Story was named ‘Best New App’ by Apple and has a 4.9 out of 5-star rating! This app not only allows you to edit your photos, but you can alter videos as well. Plus, a substantial portion of the application is free. Grid lines, lighting curves, crafted filters and preview settings, this photo editing app has it all.
This app features photo and video editing qualities, but also acts as a standalone platform to share your work and engage with other creatives. A popular app for IG users, Gen Y, and both professional and amateur photographers, VSCO is touted as being the app for creators, by creators. VSCO lovers gravitate towards the app because of the extensive filters it offers, allowing you to create a curated and cohesive Instagram feed.
If you’re going to spring for paid application, this is a fantastic option. It features advanced tools like, curves, hue selection, saturation, clarification and plenty of editing nuances to perfect your photos.
What apps do you rely on to edit photos prior to posting?