Instagram Updates

Instagram is finally giving the people what they asked for! Our favorite social network announced today that your feed is going to back to chronological order – sort of. Check out the statement from the company detailing their efforts to show you more timely posts.

Photo via: Geri Hirsch

“Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely.

We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather than it happening automatically. Tap the button and you’ll be taken to new posts at the top of feed — don’t tap, and you’ll stay where you are. We hope this makes browsing Instagram much more enjoyable.

Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.

Over the next few months, we’ll be sharing more about improvements we’re making to feed. Our goal is to be the best place to share and connect with the people and interests that matter most to you.”

5 Ways to Beat the Midday Slump

The dreaded 3 p.m. lull… I’m all too familiar. Late night events and early morning TV segments come with the territory when working in public relations so I’ve definitely fallen victim to the midday slump on more than one occasion. That said, I’ve discovered some tricks that help me perk my energy back up to power through the day, without reaching for the caffeine.

Image via: @SarahShermanSamuel

Get Moving
Leaving the confines of your workspace can provide some great mental clarity and make you more creative and productive in the afternoon, so weather permitting, I love to move my internal touch-bases to outdoor walking meetings.

Create an Awesome Afternoon Playlist
An awesome playlist can be the best mini escape from the office. Listen to a couple of your favorite tunes for a few minutes and then come back to work feeling refreshed and ready to take on the next task.

Hydration
DJ Khaled would vouch, hydration is key! An ice cold glass of water has proven to be just the shock my brain needs to perk up quick.

Grab a Healthy Snack
Hit up the office snack reserves for a little pick-me-up. A granola bar or a bowl of fruit are an easy, healthy choice.

Two words: Puppy pictures
Need I say more? I’ve never met a puppy GIF I didn’t love.

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Tell us your favorite tip for beating the midday slump.

iPhone Apps Every PR Girl Should Download

A PR pro is connected, organized and most importantly, informed. These are the iPhone apps I swear by to keep me on top of what’s new and what’s next.

Evernote: If you are a big list person like I am, Evernote is for you. You can put all your notes, voice recordings, text messages, photos and more into one place. You can also sync it to multiple devices so you can access all the notes you write on your computer on the go via your phone.

MailOnline: The Daily Mail is the best outlet to stay up to date on the latest celebrity news and Hollywood happenings. They always have the best coverage of award shows and events which is great for trend pitching for any fashion or beauty clients.

Twitter: Here’s a tip I always lend to those just starting out in public relations field: Creating a professional Twitter account is a must! The app is a great vehicle to monitor the news and follow and interact with key reporters and outlets to see what topics they are covering or interested in. It is also a helpful tip to use Twitter as a portfolio to tweet and retweet media coverage you secured for your clients! And if you are ever having a rough day, you can lighten things up by scrolling through some of Chrissy Teigen’s latest hilarious antics.

Google News/Google Alerts: It’s important to always be the first to know when an article runs mentioning your client, especially when a reporter does not give you a specific published date for an article. Google alerts are the best way to catch news. I always set google alerts for my clients, their competitors, and other key industry words I want to track.

Instagram: A big part of our scope of work as PR pros is connecting our clients with influential bloggers to partner with on campaigns and collaborations. Bloggers are a huge asset when it comes to building brand recognition and social buzz and the best place to find influencers that fit with your client’s offering is Instagram.

theSkimm: Many people know about The Daily Skimm, the free daily newsletter delivered to your inbox each AM, but theSkimm app is their newest venture that I can’t get enough of. Each weekday, you get the news you need to know to start your day with witty and engaging copy that makes the news simple and easy to digest. It also provides audio versions so you can listen to it while getting ready or on your morning commute. It has calendar integration and updates your Apple calendar to make sure you never miss important events in politics, sports or entertainment.

What apps do you find handy?

SXSW Playlist

Artists, film folk, techies and musicians come together at SXSW this month to celebrate the junction of their industries, new discoveries and creativity. Basically, all the cool kids are headed to Austin! Check out our short, but sweet, playlist featuring our favorite headliners and new up-and-comers.

International Women’s Day

Photo via Smith House Photo

Today we celebrate the whistle-blowers, the mobilized and the challengers of bias. Today we celebrate women. Mothers, daughters, wives, sisters – pushing for change and demanding a seat at the table.

As a female-founded business, we speak our truth each day: That empowered women empower women. We push for progress with you because when we stand together, women become unstoppable. Happy International Women’s Day!

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