Industry News: Fohr Card

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We’re calling it: 2013 is officially the year of the blogger.  

As an online mecca for fashion bloggers and brands, Fohr Card is simplifying the way the two groups communicate.  The site made its debut on January 16 – perfect timing, as blogger-brand partnerships are on the rise (our currrent fave: The Man Repeller + Rebecca Minkoff).

WWD explained it best:

Each blogger profile page contains detailed information and statistics, including follower counts for Twitter, Tumblr, and Instagram, as well as Google Analytics, with unique visits, page views and unique page views. There’s also interaction data from the past 30 days with the amount of “likes,” re-tweets or @ replys listed, in addition to companies the blogger has worked with and recent press.

The site is updated hourly, ensuring the most legit stats. For bloggers who are accepted, the site is free and serves as a social media business card. For brands and agencies, it provides access to a streamlined directory of blogger information (along with tools to organize past communication and notes on particular bloggers).

We’re interested to watch Fohr Card grow over the next few months (there are already 1,000 bloggers on the site, with many more waiting in the wings) and see if bloggers really do take over the fashion world.

Caryn: Midday Laugh-Out-Loud, Courtesy of the #1 Keepster

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Yes, Keep.com is a client.  But since I can’t turn the below idea into a pitch (can’t end up on Gawker, every publicist’s worst nightmare; shout out to Gawker; please forget my name) for client purposes, I wanted to share the most amazingly ridiculous products that I’ve discovered on Keep here with you, on this safe forum.  Because 2 – 4 p.m. is specifically for web browsing, right?  Wrong, but maybe in heaven.  You get the point.  It’s addicting.  So get on board or this train is going to depart without you (and you’ll be this guy).  Zing!

 #1 – Mascara Zippered Bag (As if the excessive amount of makeup wasn’t vain enough; whip this out in the middle of a random group of strangers or go all out and use it as a handbag)

 

  #2 - Big Squirrel Head Feeder (“humiliates and feeds squirrels at the same time” #classic)

 #3 - Great and Amazing (Perfect to give as a gift – don’t forget to earmark pages for extra points in subtlety)

 

 

 #4 - Strong Man Toilet Paper Holder (For when your boyfriend says your apartment lacks anything masculine, which if you didn’t have a male dog, would be 100% true)

 

#5 – You Suck at Parking – Seriously (My cards would say “I hit your car, but my dad taught me that if its under 5 mph it doesn’t count so CATCH ME IF YOU CAN”)

 

 #6 - Ear iPhone Case (Hey, you got something on yah ear!)
Aren’t you glad you stuck around for that?
XO,
Caryn