We’re calling it: 2013 is officially the year of the blogger.
As an online mecca for fashion bloggers and brands, Fohr Card is simplifying the way the two groups communicate. The site made its debut on January 16 – perfect timing, as blogger-brand partnerships are on the rise (our currrent fave: The Man Repeller + Rebecca Minkoff).
WWD explained it best:
Each blogger profile page contains detailed information and statistics, including follower counts for Twitter, Tumblr, and Instagram, as well as Google Analytics, with unique visits, page views and unique page views. There’s also interaction data from the past 30 days with the amount of “likes,” re-tweets or @ replys listed, in addition to companies the blogger has worked with and recent press.
The site is updated hourly, ensuring the most legit stats. For bloggers who are accepted, the site is free and serves as a social media business card. For brands and agencies, it provides access to a streamlined directory of blogger information (along with tools to organize past communication and notes on particular bloggers).
We’re interested to watch Fohr Card grow over the next few months (there are already 1,000 bloggers on the site, with many more waiting in the wings) and see if bloggers really do take over the