Archive of ‘Skirt Triks’ category

Tricks of the Trade: Fonts on Fonts on Fonts


As Skirt’s Social Media & Creative Associate, I spend a lot of time creating custom graphics for our clients. These projects range from branded quotes for Instagram to event invitations and signage – I’ve even designed custom stickers! While many brands come to Skirt with strict design guidelines, I am able to play around a bit with others – this has only increased my obsession with finding the perfect fonts. While I could (embarrassingly) go on about typefaces for hours, I’m sharing my top favorites for my fellow font fanatics.

Casey_Favorite Fonts

Sleek & Chic: Neutraface
Great for quote graphics, event invitations, and press materials such as fact sheets and visual press releases.

Stylish Script: Madina Script
Gorgeous calligraphy-style font that adds a hint of modern elegance to any project.

Classic: Modern No. 20
A strong serif font is a must and this one looks sophisticated in any form.

Fresh & Fun: Violetta
I wish my handwriting looked this good!

What are your favorite fonts?


Tricks of the Trade: Business Trip Tips


Last month I got the news that I was going to be traveling to sunny LA for an event with a client, and to say I was thrilled would be an understatement. While I was excited, I have to admit that preparing for my first business trip was a daunting experience. The key to success? Travel light and strategically. Here’s a list of must-haves that will help you get through your first business trip like a pro.

Tote: You need a bag that easily fits your laptop and a file folder. A file folder is essential to hold all of your itineraries, client fact sheets, as well as a run of show for your event.

Emergen-C: Traveling can be tough on your body. Prevent yourself from catching any airborne bugs by pumping up your immune system as you travel.

Comfy Shoes: If you’re a heels girl like me, make sure you always carry a pair of comfortable flats to wear as you set up/break down an event. You will thank me later!

Chargers: Technology is your most vital resource. Do not let your phone or laptop die!

Book: If you’re not working as you fly, a book is a great way to relax your mind from the pre/post-event craziness.

Notebook: It’s always good to have a notebook to take down notes or key learnings from the event while they are still fresh in your mind.

Lipstick: I’m a firm believer that lipstick can pull you together quicker than coffee. Make sure you always have a go-to shade in your bag. Mine is Mademoiselle by Chanel.

What do you always store in your travel bag?


‘Tis The Season to Get Organized


The holidays are a joyous time of the year! So why do we make it so stressful? Below are a few tips that I use to prepare for the holidays at work, so I have more time to spend celebrating with friends and family and not worrying about a flooded inbox!

TIP-1The key to not being overwhelmed is planning ahead. I like to add one or two tasks a day to my usual to-do list to help prepare for days away.

TIP-2In PR, tasks pop up last minute, so I strategize which tasks can get done ahead of time. This helps to leave time to deal with whatever comes unannounced.

TIP-3This tip might seem minor, but looking ahead at your calendar and rescheduling meetings is major! I hate to realize I need to reschedule a meeting while I am out of the office – it creates such an unnecessary rush to squeeze it in prior to leaving.

TIP-4Prioritize! Decide what is important on your list and work towards your nearest deadlines. The reality is that you can’t achieve everything. You need to decide what can wait until tomorrow and what’s due NOW!

TIP-5Identify goals and break them into small parts to achieve them. For example, my quarter goal might be to secure a Chicago press placement that includes an interview. I will then break that up into a holiday broadcast segment. Next, I go into my calendar and outline the days I need to pitch, follow up and call producers.

TIP-6Enjoy your time off and try not to think about the upcoming work you have when you get back. In order to return rejuvenated, you need to actually relax!

How do you tackle last-minute work tasks before the holidays?


Tricks of the Trade: Instant Inspiration


I count on creative ideas every day, whether I’m at work crafting a campaign for one of my social media clients or at home figuring out how to turn an old dresser into a chic buffet table. In any creative field, staying ahead of trends and breaking the mold is essential. For me, this means drawing inspiration from a variety of resources. Today, I’m sharing a few of my favorite places to go when I’m looking to spark creativity!

My bookshelf: While I prefer to read novels on my iPad, nothing beats flipping through an old magazine or one of my favorite non-fiction reads. Specifically…

Past issues of Vogue, InStyle & Glamour: These are three of my all-time favorite glossies – I have been a subscriber for years and have yet to recycle an issue. From the advertisements to editorial pieces on hot topics of years past, I typically put down an old issue with a new idea.

By Invitation Only by Alexandra Wilkis Wilson and Alexis Maybank: This is one of my favorite books and one I look to on a fairly regular basis. Written by the founders of Gilt Groupe, the pages are chock-full of branding tips that I have bookmarked and referred to many times since I first purchased the book three years ago.

The web: I have shared my favorite Instagram accounts in the past but have yet to divulge the Tumblr accounts I frequent when looking for instant inspiration. From unique artwork to eclectic table settings, much of my apartment was inspired by one-off images I found on Tumblr accounts. A few of my favorites:

Maria Marie aka C’est Maria: You have probably seen Maria’s work on the Skirt Instagram account – she creates the most stunning, simple photo series including this series of Pantone textures. One glance at Maria’s feed and I’m ready to dive into a Photoshop project!

Patterson Maker: I have been a fan of this well-curated collection of fashion, décor, and travel imagery for years and am consistently delighted by the beautiful content. I always leave the webpage refreshed and ready to snap pretty photos for my clients.

For the Love of Pretty: Clean, crisp & chic. This is my go-to resource for elevated inspiration.

Where do you look for inspiration?


4 Things to Know Before You Start Your First Job


Be Ready to Learn
The beauty of beginning a new job is that you will be diving into a whole new world of knowledge. Always learn from your experiences – everyone makes mistakes, but try to evolve and improve from each one! It’s also super helpful to find a “mentor” at your new job. This doesn’t have to be someone that you constantly shadow, but it is always nice to have someone to bounce ideas off of or help with situations that they have been through before.

Be Confident
I’m a firm believer in the phrase “fake it ‘til you make it.” When starting your first job, remember that you were hired because the company believes in you. Although some of your new responsibilities may be a bit intimidating, be confident and do your best. This quality truly helps you shine in any circumstance.

Go the Extra Mile
This one should come as no surprise. When you start your first job, be ready to prove yourself. Whether this means staying a few extra hours to get the work done or going out to network with people in your industry, going the extra mile will help prepare you not only for the next level in your job, but it will also show management that you can take on whatever is thrown at you.

Check Your Expectations at the Door
I think that many see their first job as their “dream job,” thinking that they will constantly work on exciting projects and have great success. The reality is that every job requires hard work and the willingness to start at the bottom. Whether you are making non-stop calls or updating spreadsheets, view each task as another step that can help you reach the next level.

What do you wish you knew before joining the workforce?


1 2 3 4