Eleanor and Hick
I’m currently reading Eleanor and Hick. I’ve always been inspired by Eleanor Roosevelt and will devour anything related to her life.
We were featured in The Everygirl years back and I was honored to be included in their blog. Now that I’ve graduated to “mom status,” I’m loving the launch of this new site.
I’ve had a girl crush on Greta Gerwig since I saw her performance in 20th Century Women. I also loved Lady Bird and was so excited that she received so much critical acclaim for that film. I’m excited to see where her career goes and think she’s a great role model for the next generation.
I recently purchased some photography by the artist, Joel Ross, because I love the way he juxtaposes landscapes with messaging. I find his work intriguing and installations stimulating.
It’s funny, but I’m still very attracted to anything “Skirt-y” and the color combination of pink and red (must be why I chose those as our two branded colors).
In our line of business, content is key. Consumers are turning to a brand’s social channels long before checking out their website to learn about their biz, so being able to grab their attention with eye-catching visuals is more important than ever. Gone are the days when low res pics could get the job done on Instagram. With users being flooded with images of stunning travel destinations and perfectly curated flat lays, consumers are becoming accustomed to seeing beautiful visuals on the daily. What does this mean for brands? They’re having to add words like “contrast” and “saturation” to their vocabulary. Photo editing use to be a tedious skill left to professionals, but thanks to Apple and Instagram, anyone is capable of nailing the perfect IG photo. Here are some of our favorite apps to help up your Insta game.
Image via: @michellephan
A Color Story
A product of the creative forces of nature behind A Beautiful Mess, there is a reason why A Color Story was named ‘Best New App’ by Apple and has a 4.9 out of 5-star rating! This app not only allows you to edit your photos, but you can alter videos as well. Plus, a substantial portion of the application is free. Grid lines, lighting curves, crafted filters and preview settings, this photo editing app has it all.
This app features photo and video editing qualities, but also acts as a standalone platform to share your work and engage with other creatives. A popular app for IG users, Gen Y, and both professional and amateur photographers, VSCO is touted as being the app for creators, by creators. VSCO lovers gravitate towards the app because of the extensive filters it offers, allowing you to create a curated and cohesive Instagram feed.
If you’re going to spring for paid application, this is a fantastic option. It features advanced tools like, curves, hue selection, saturation, clarification and plenty of editing nuances to perfect your photos.
What apps do you rely on to edit photos prior to posting?